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The Art of SEO
Download The Art of SEO
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Book Description
Mastering Search Engine Optimization
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About the Author
Eric Enge is the founder and CEO of Stone Temple Consulting, a leading SEO firm that serves a wide variety of companies, including a number of Fortune 100 companies. He writes regular columns in Search Engine Land and Search Engine Watch, and has also provided feature articles to SEOmoz. The interview series he publishes on the Ramblings about SEO blog (http://www.stonetemple.com/blog) regularly provides information directly from senior people fro Google and Microsoft on a regular basis. Eric is also a highly regarded speaker, and regular speaks on Internet marketing topics at conferences such as Pubcon, Search Engine Strategies, Search Marketing Expo, the American Marketing Association, SEMPO, Internet Retailers, O'Reilly, Web 2.0, and many others. You can also see content published by Eric on a regular basis by following him on Twitter (@stonetemple) or putting him in one of your circles on Google+ (+Eric Enge).Stephan Spencer is the author of Google Power Search (O'Reilly, 2011). He is the founder of Netconcepts, a leading SEO firm that was acquired in January 2010 by search marketing agency Covario. He is the inventor of the automated pay-for-performance SEO technology platform GravityStream, now re-branded as Covario's Organic Search Optimizer. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others. Stephan is a sought-after conference presenter who's spoken on SEO at hundreds of events across the globe for organizations such as the AMA, DMA, Shop.org, Internet Retailer, SMX, SES, PubCon, O’Reilly/TechWeb, Blog World Expo, Affiliate Summit, Elite Retreat, IIMA, ECMOD, IQPC and IIR. Stephan is also an avid blogger. He blogs at StephanSpencer.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, ChangesForGood.org, and GoogleISuggest.blogspot.com. He is currently producing a video-based SEO training and coaching program at ScienceofSEO.com.As the founder of Alchemist Media, Inc., a San Francisco search engine marketing company, Jessie Stricchiola began her search engine optimization career in 1997. For the past five years, she has been a guest speaker at each of the search industry's leading conferences including Incisive Media's Search Engine Strategies Conferences, Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon, ad:Tech, WebGuild, and Shop.org. As one of the original nine founders of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization. Jessie has been interviewed by numerous trade publications and media outlets,including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, SearchEngineWatch.com, CNET.com, CNBC, NPR, and The BBC. Her work on click fraud is featured in The Google Story by David Vise.Rand Fishkin is CEO and co-founder of Moz, a Seattle-based startup focused on building software for marketers.
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Product details
Paperback: 716 pages
Publisher: O'Reilly Media; Second edition (March 27, 2012)
Language: English
ISBN-10: 1449304214
ISBN-13: 978-1449304218
Product Dimensions:
7 x 1.5 x 9.2 inches
Shipping Weight: 2.6 pounds
Average Customer Review:
4.5 out of 5 stars
129 customer reviews
Amazon Best Sellers Rank:
#500,264 in Books (See Top 100 in Books)
First, this is a glossary of terms + ads for pay SEO services. If I wanted to pay someone for services I wouldn't buy a book to tell me who to pick. Very bad.Second, the book is loaded with misprinted pages, especially the photos. See attached pics.Wow. What a waste of money. :(
This is an exceptional resource that I should have read much earlier in my web career. I own and operate two businesses that are predominantly driven through web traffic, and have relied exclusively on outsourced SEO. This book provides ANYONE who has a website and relies on it for their livelihood to gain enough knowledge to effectively manage their vendors, if not enough to handle the basics in-house. The book was written about 5 years ago - after the last "big wave" of changes in how Google ranks and the Bing/Yahoo combo for search. Based on what I know, the information and approach is still solid. While the vendors and some of the tactics have changed - and the pace of change on the web is extreme - the book hits the spot.
Easy to understand and very thorough.I expect the next edition out relatively soon, but this book was too good to not have a copy of.
The four authors did a great job in the scope of the subject matter in this book. The publisher did a great job with The Table of Contents, Glossary and Index as all are comprehensive.This book should have a 5-star rating. However, the publisher provides page after page of screen captures that are not legible! I paid $45.36, including sales tax, for this book and should return it, based upon the very poor reproduction of the many screen captures. However, I'll retain it, based upon the excellence of material provided by the four authors.The staff at O'Reilly Media produced a quality book with good typography, cover design, paper stocks and perfect binding. This leads me to be completely baffled by their complete disregard of the terrible quality of the screen captures throughout the book.This book is worth purchasing. But be forewarned, as you may be as frustrated as I am, about the terrible reproduction of every screen capture throughout the book.
This is one monster of a book on SEO. Very technically written, not for the ultra-novice, "just starting out online" reader in my opinion.But, after reading this, I got the feeling that I received a firm and solid education on the subject in a WIDE variety of areas. Not to mention, I am a fan of books that can be technically written without sounding "ultra-clinical".I would highly recommend this book to anyone who has read a bunch of blogs or other info on SEO (some of which is misinformation), and really wants the foundational education to keep on their bookshelf as a reference.
Keep this book onyour shelf for a handy reference. It's a great text book for those who want to know SEO. Of course, it constantly changes, but this offers the basics and you'll be glad you have it. Share it with folks who wonder "what are you talking about?" Share it with those who think getting to rank in Google is easy.
I am a co-founder of a fiancial services website and wanted an introductory book on SEO. I was only familar with Adwords at the time. I wanted a book to provide me with a foundation of knowledge of all of the basic concepts of SEO and how to further expand my study. Not too technical that I couldn't understand it, but not too simple that would provide no value. I also did not want a book which sugar-coated the ease and effectiveness of SEO. This book delieved. I highly recommend to anyone beginning their exploration of SEO to buy and read this book. I plan on reading the book a second time, to take extensive notes to reference for further study.
The content was very good. However the problem is that the book should have been 200 pages shorter, at least. Many parts repeat themselves multiple time throughout the book. It's clear that there were multiple authors, and they did not take the time to make sure concepts were not repeated needlessly.
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