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Licensing Art and Design: A Professional's Guide to Licensing and Royalty Agreements
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Review
A handy little reference work for a burgeoning, relatively new business: the creation of licenced products -- Photo District NewsFor those looking to negotiate their way around the $66 billion dollar merchandising market, Licensing Art & Design is a definitive map. It points out the pitfalls and offers sound advice to achieve success. It's one of the best-selling titles on the Graphic Artists Guild Bookshelf -- Paul Basista, Executive Director, Graphic Artists GuildLeland, an attorney experienced in representing graphic artists, provides plentiful information on how designers, illustrators, and fine artists can increase their income by licensing their creative work -- Publish
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From the Back Cover
Would you like to learn how to profit by licensing your images on apparel, graphics and stationery, household accessories, computer games, CD-ROMs, and countless other products? You hold the key right in your hands. This book teaches you how to succeed in the world of commercial licensing and shows you how you can transform your ideas and images into profitable ventures. Inside you will find a detailed explanation of copyright, trademark, and patent laws so you can protect your work; complete explanations of various licensing agreements; strategies for negotiating licensing agreements to help you maximize royalties; a negotiation checklist to help you evaluate the deals you are offered; and model Agreements covering short and long form licenses, agent representatives, multimedia deals, and confidentiality and nondisclosure issues.
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Product details
Paperback: 128 pages
Publisher: Allworth; Revised edition (May 1, 1995)
Language: English
ISBN-10: 1880559277
ISBN-13: 978-1880559277
Product Dimensions:
6 x 6 x 9 inches
Shipping Weight: 12.6 ounces
Average Customer Review:
3.8 out of 5 stars
17 customer reviews
Amazon Best Sellers Rank:
#384,492 in Books (See Top 100 in Books)
It gives you a general idea about licensing, especially if this is your first book. Unfortunately, I had already read Maria Brophy's "Art, Money, Success" book and she had already covered all that so I felt like I was reading something old.
I feel the book is worth the money spent on it.
I am an art licensing agent, and I use this book, along with a few other references, on a regular basis. It could probably be updated, like a previous reviewer stated, but it is still very helpful when determining royalty rates. It is good for an artist just starting to license, as it's easy to follow and is a great introduction into licensing art.
It's all there in a nutshell.
Love it. Very informative and helpful.
My wife is happy with the book and it is giving her the information that she was looking for.
I did a lot of reviewing of licensing art before choosing this one and I'm glad I did. We did not have to wait long for it to arrive and it has been very helpful and easy to understand.
Despite a boom in licensing and totally new markets exploding for licensed artwork and design (especially with opportunities for American and European artists, designers and industrial designers now working directly with Chinese manufacturers), this old tome is unfortunately still one of the better books available for the creative/businessperson. This subject desperately needs revising and updating... hello? Caryn R. Leland? We need you!
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